TikTok is introducing a fresh option that permits them to reduce the quantity of AI-made videos appearing in their streams. This move comes as the platform revealed that it now features over 1 bn content made with AI.
Testing and Rollout
The new functionality is undergoing trials over the coming weeks before a widespread rollout. This advancement aligns with a increase in AI-generated material, fueled by new AI video creators.
The Broader AI Trend
It has been noted that approximately 10% of the most rapidly expanding content creators on a competing service only show AI-generated videos. A considerable share of this output is classified as “AI slop”, a term for substandard, factory-style content that is often absurd or dreamlike.
“We know from our community that a lot of users like content made with AI tools, including computer-generated images to informative clips, and we intend to give people the option to adjust the amount of that, based on their own likes,” stated a spokesperson.
AI on the Platform
TikTok announced that there are currently 1.3 billion videos on its network identified as made with AI. Overall, more than 100 m media items are submitted to the service each day, making clips made by AI a limited percentage of its total content library.
User Control Features
Members will be able to reduce or increase the level of AI content they view by accessing the “manage topic” feature in the app and picking “AI-generated content”. Further subjects that are already be controlled under the tool include current affairs, fashion, aesthetics, and dance.
Platform Guidelines
Its policies oblige creators to tag convincing AI-made content, and it forbids dangerous deepfakes of celebrities or crisis events. Any realistic AI video that is not labeled can be taken down under its community policies.
Furthermore, the app will henceforth add an “AI-made” watermark to content created with its built-in AI features, or detected by an collaborative effort for identifying artificial media. This measure is intended to stop users from trying to bypass the labeling process.
AI Literacy Programs
TikTok is also introducing a $2 million awareness program for professionals and organizations to develop learning resources about ethical AI use. This project will assist charitable organizations focused on educating computer science.
Moderation Strategy
The video-sharing app has supported its moderation strategy, during discussion over plans to make redundant a large number of review team members in the United Kingdom. The company is planning to cut 439 jobs in its user protection team in the UK capital, with worker representatives and online safety experts raising concerns that humans are being replaced by machine-led review.
A company official clarified that staff-based oversight would continue to be important, but automated tools can shield workers by eliminating the most distressing content ahead of it is viewed by staff. The platform reported a 76% decrease in explicit and harmful content seen by human moderators over the last 12 months due to reliance on its machine learning processes.
“We think that it’s essential to integrate humans and technology to keep the platform safe,” she said. “We’ll have staff as part of that process, but we also think it’s extremely critical to reduce exposure to harmful content as swiftly, which is where a extensive automated help is making a difference operate efficiently.”
